{"page":"https://plyo.com/brand","formats":[{"format":"PNG","for":"Word, PowerPoint, Google Slides, email, and any upload form that asks for an image."},{"format":"SVG","for":"Figma, websites and anything on screen that must stay sharp at every size."},{"format":"PDF","for":"Print shops, sign makers, merch vendors and Illustrator: vector, prints at any size."}],"rules":["Pick the cut by the ground: light or black on white and light surfaces, on ink or white on dark ones.","Keep clear space of one mark cell on every side.","Below 32 px, use a flat (one-colour) cut.","Use the files as they are: never redraw, outline, retype or recolour them beyond the white and black cuts."],"files":[{"id":"logo-light","kind":"full logo (mark + wordmark)","name":"Full logo · light","use":"The default logo: headers, documents, slides, anything on white or light.","ground":"light","urls":{"svg":"https://plyo.com/brand/logo/logo-light.svg","pdf":"https://plyo.com/brand/logo/logo-light.pdf","png":"https://plyo.com/brand/logo/logo-light.png"}},{"id":"logo-on-ink","kind":"full logo (mark + wordmark)","name":"Full logo · on ink","use":"The logo on dark surfaces, the shades brighten to hold on ink.","ground":"dark","urls":{"svg":"https://plyo.com/brand/logo/logo-on-ink.svg","pdf":"https://plyo.com/brand/logo/logo-on-ink.pdf","png":"https://plyo.com/brand/logo/logo-on-ink.png"}},{"id":"logo-white","kind":"full logo (mark + wordmark)","name":"Full logo · white","use":"One colour on dark grounds or over photography where the green would fight the picture.","ground":"dark","urls":{"svg":"https://plyo.com/brand/logo/logo-white.svg","pdf":"https://plyo.com/brand/logo/logo-white.pdf","png":"https://plyo.com/brand/logo/logo-white.png"}},{"id":"logo-black","kind":"full logo (mark + wordmark)","name":"Full logo · black","use":"One colour on light: print, stamps, partner and sponsor lists.","ground":"light","urls":{"svg":"https://plyo.com/brand/logo/logo-black.svg","pdf":"https://plyo.com/brand/logo/logo-black.pdf","png":"https://plyo.com/brand/logo/logo-black.png"}},{"id":"mark-shaded-light","kind":"mark alone","name":"Shaded · light","use":"The icon on white or light surfaces: avatars, app tiles, tight spaces.","ground":"light","urls":{"svg":"https://plyo.com/brand/logo/mark-shaded-light.svg","pdf":"https://plyo.com/brand/logo/mark-shaded-light.pdf","png":"https://plyo.com/brand/logo/mark-shaded-light.png"}},{"id":"mark-shaded-dark","kind":"mark alone","name":"Shaded · on ink","use":"The icon on dark surfaces, the shades brighten to hold on ink.","ground":"dark","urls":{"svg":"https://plyo.com/brand/logo/mark-shaded-dark.svg","pdf":"https://plyo.com/brand/logo/mark-shaded-dark.pdf","png":"https://plyo.com/brand/logo/mark-shaded-dark.png"}},{"id":"mark-flat-ink","kind":"mark alone","name":"Flat · ink","use":"One-colour contexts on light: print, engraving, stamps.","ground":"light","urls":{"svg":"https://plyo.com/brand/logo/mark-flat-ink.svg","pdf":"https://plyo.com/brand/logo/mark-flat-ink.pdf","png":"https://plyo.com/brand/logo/mark-flat-ink.png"}},{"id":"mark-flat-white","kind":"mark alone","name":"Flat · white","use":"One-colour contexts on dark or over photography.","ground":"dark","urls":{"svg":"https://plyo.com/brand/logo/mark-flat-white.svg","pdf":"https://plyo.com/brand/logo/mark-flat-white.pdf","png":"https://plyo.com/brand/logo/mark-flat-white.png"}},{"id":"mark-flat-green","kind":"mark alone","name":"Flat · green","use":"Small flat accents where the full shading is too much.","ground":"light","urls":{"svg":"https://plyo.com/brand/logo/mark-flat-green.svg","pdf":"https://plyo.com/brand/logo/mark-flat-green.pdf","png":"https://plyo.com/brand/logo/mark-flat-green.png"}}]}