Brand assets

Plyo’s logos and colours, ready to download — for clients, partners and press.

The logo

Lightthe default logo
svg ↓pdf ↓png 1753 ↓
On inkon ink and dark UI
svg ↓pdf ↓png 1753 ↓
Whiteone colour · dark, photos
svg ↓pdf ↓png 1753 ↓
Blackone colour · light
svg ↓pdf ↓png 1753 ↓

the word is Geist 600 · −2% tracking · always lowercase · never below 14px cap height

png for documents, slides and email · svg for screens and Figma · pdf for print and vendors · transparent background

The mark

Shaded · lighton white and light
svg ↓pdf ↓png 1024 ↓
Shaded · on inkon ink and dark UI
svg ↓pdf ↓png 1024 ↓
Flat · inkone colour · light
svg ↓pdf ↓png 1024 ↓
Flat · whiteone colour · dark, photos
svg ↓pdf ↓png 1024 · on ink ↓
Flat · greenone colour · light
svg ↓pdf ↓png 1024 ↓

every file at a stable address · plyo.com/brand/logos.json

Colours

click a swatch to copy its hex

Which value where

Green on white or light: web, Slides, Figma, Word#00B48FThe brand green. One green moment per section: a button, a figure or an underlined word.
Green on ink or a dark surface#00A17FThe same green, set for dark grounds.
Green text or a thin line that must read on its own#008A6DThe working shade: it holds 3:1 contrast on white.
Dark surfaces#0A0C0ENear-black ink, never pure black. Dark is for data, product screens and evidence.
Light surfaces#FFFFFF · #FAFBFC · #ECEDEBWhite, then grey for alternate sections. No gradients.
Print, coated stockCMYK 80 · 0 · 55 · 0The green in print. Match the printer's proof, not the screen.
Logo PDFs for a printerRGBThe PDFs carry screen colours. Tell the printer the green is CMYK 80 · 0 · 55 · 0.

Writing about Plyo? It’s Plyo, capital P.

Plyo builds the system new real-estate projects are sold on — UnitFinder for the buyers, Console for the sales side. Oslo · Dubai. How real estate is sold before it’s built.

More on the company is at plyo.com/about. Need something that isn’t here — a different format, a product shot? Ask your Plyo contact.