Plyo launches new brand identity with creative agency Bakken & Bæck

We're proud to release our new brand identity, developed in partnership with the award-winning design and tech agency Bakken & Bæck. The rebranding introduces a new and bold visual identity to match Plyo's bold plans for growth and innovation.

As Plyo continues to grow following its merger with 3D Estate, the new brand comes at a pivotal time. Uniting under one banner provides a cohesive identity for the merged team and helps set the foundation for future success. The new brand not only signals a new chapter but also brings together the strengths of both companies under a shared vision.

This rebrand is about more than just a new look— it symbolizes the unification of our team and the new heights we aim to reach as a combined company. It strengthens our position and sets us up for long-term success in the global proptech space.

says Philip R. Gundersen, CEO of Plyo

Bakken & Bæck played a crucial role in shaping the new brand. They helped outline the brand strategy, narrative, core values, and visual direction. With their creative expertise, Plyo had a clear path for development and refinement. Over several rounds of iteration, a process that took nearly 6 months, the team fine-tuned the visual identity and messaging, ultimately creating a unique brand that reflects Plyo's innovation, ambition, and customer focus.

The launch of the new brand identity marks an exciting milestone in Plyo’s journey, signaling a renewed commitment to delivering cutting-edge solutions to new and existing customers. As we move forward, this rebrand serves as a bold reminder of our mission to empower clients with innovative tools and technologies, driving success for real estate businesses worldwide. With a clear vision and a unified team, Plyo is ready to shape the future of property technology.

Download our new Brand Assets here.