Plyo’s “3D Property Explorer”: Redefining how real estate is presented and sold

Through exciting projects such as Sørbyhagen, Kystbyen Slemmestad, and Ibsenkvartalet in Oslo, we see how the technology is redefining the sales and rental process.

Setting a New Standard for Housing Projects: Kystbyen Slemmestad

Anne May Guerrero-Wilner, CEO at Privatmegleren Nye Boliger, views the 3D Property Selector as a new industry standard for presenting new builds:

“We have been incredibly excited about the development of Plyo’s 3D Property Selector. As a long-standing partner of Plyo, we have followed the product’s journey from early 2D versions to today’s advanced interactive 3D solution. We look forward to using the latest version in one of our most exciting projects, Kystbyen Slemmestad, developed by Avantor.”

The visual quality and user-friendliness stand out as key factors:

“What we appreciate most is the high visual quality and unique functionality that directly addresses homebuyers’ key questions – from views and sunlight conditions to a comprehensive understanding and exploration of the project. This makes the sales dialogue simpler, safer for buyers, and more efficient for us as brokers. We are convinced this tool will set a new standard for the industry going forward.”

Streamlining Residential Sales: Sørbyhagen

At Sørbyhagen, a new-build project in Horten, Plyo’s 3D Property Explorer has become a central sales tool. Lill-Iren Barth from DNB Eiendom shares her experience:

“We find that our prospects feel they gain a clear understanding of what the building and outdoor areas will look like upon completion. Not least, the visualization of views and sunlight conditions from the apartments is exceptionally well illustrated.”

The functionality provides buyers with a realistic experience of the project, allowing real estate agents to focus on building confidence during the decision-making process.

“The ability to explore outdoor spaces and get a detailed presentation of views and sunlight conditions helps customers become familiar with their new home even before construction begins.”

The tool has also generated greater customer engagement:

“This definitely creates more engagement compared to other similar projects that do not offer this opportunity for customers.”

A New Tool Launched for Commercial Real Estate: Ibsenkvartalet

The Explore solution has also proven to be an effective sales tool for commercial property rentals. KLP was the first player to adopt Plyo’s 3D Space Selector, with a digital display for Ibsenkvartalet in Oslo. The tool provides potential tenants with a clear understanding of the area, its features, and available spaces, with all floors being clickable and customizable.

KLP’s Marketing Manager, Linn Eriksen Løken, highlights the flexibility and long-term benefits:

“The combination of 3D visualizations and photo-based solutions has made it easier for us to showcase and present office spaces in a visually compelling way. The flexibility of a clickable 3D model has been invaluable, and we receive positive feedback from both clients and brokers.

When leased spaces later become available, we can quickly reactivate them, saving both time and costs. This is not just a great sales tool but a complete digital solution that optimizes the customer journey and streamlines the leasing process.”

The Future of Property Technology

Whether for residential sales or commercial leasing, Explore products are setting a new standard for how properties are presented and experienced. From building confidence and engagement among buyers to streamlining rental processes, this type of technology is essential to meeting the demands of today’s market.

Want to learn more about how Explore can be used in your next project? Visit Plyo.com/Explore and discover the possibilities!